Marketing is an important part of the success of any startup, and you likely already know that. However, suppose you have access to a brand new method of advertising your business. As the use of blockchain grows, we should expect to see an increase in the number of new businesses advertising their products and services using the technology. 

There is little difference between traditional digital marketing and blockchain marketing. It also addresses certain subsets of the marketing industry, such as email, social media, and content promotion. You are marketing blockchain initiatives in addition to crypto businesses, which is the main difference.

It makes no difference whether your goal is to launch a new coin or provide blockchain-based services to businesses. Those looking to invest, buy, or trade should do their homework.

You will learn a new marketing strategy for promoting new blockchain-based businesses in 2022 will be discussed in this article.

Why is blockchain marketing essential?

Blockchain marketing demands a comprehensive grasp of your target audience's purchase process. You must deliver in-depth, valuable material that corresponds with their journey. Most of your target market are blockchain professionals, thus generic marketing methods won't work. You should boost your marketing efforts and generate content that provides the appropriate information at the right time. You must employ research tools that clients and investors use.

Blockchain marketing strategy 

Marketers need to start thinking about how they can start a crypto marketing pilot to stay ahead of the curve. More and more people are using cryptocurrencies, so marketers need to start thinking about how they can use blockchain in their marketing. Here are some ideas for pilot projects you can start right away with cryptocurrency.

Search engine optimization (SEO)

One of the best ways to market your new business is to make sure it comes up when people search for keywords related to your business. SEO, or "search engine optimization," is a way to do it. By making your website work better for certain keywords, you can make it more likely that it will show up in search results and that potential customers will visit it.

Social media use

Social media is another great way to get the word out about your new business. You can tell a lot of people about your business by posting on sites like Facebook, Twitter, and Instagram. You can also talk to potential customers on social media and get them interested in what you do. Social media makes it easy to connect your audience with your brand, which is an important part of marketing.

Website Design

Customers will learn about your business for the first time from your website. Because of this, it's important to make sure your site is well-made and easy to use. Use appealing images and clear language to grab the attention of your audience and give them a good reason to come back to your site. You can make marketing bitcoins easier by making sure your website works well and quickly.


The marketing capabilities offered by LinkedIn make it an ideal platform for usage by new businesses. You may connect with new clients and partners, publish information about your firm, and even run ads on LinkedIn if you employ blockchain marketing. LinkedIn is an excellent platform for contacting prospective consumers who have previously demonstrated an interest in blockchain technology.


Your cryptocurrency or blockchain startup must have a Telegram account. It's a great way to reach out to your target audience and let them know what's going on with your business. You can also run initial coin offerings (ICOs) and bounty campaigns with Telegram.

Content marketing

There is a wide variety of content marketing strategies that may be implemented for blockchain and cryptocurrency firms. You can make video content, write instructive articles about your organization, or even write blogs about industry news to share on social media. You can even write blogs about happenings in the sector. Make sure that whatever sort of material you decide to generate, is of high quality and contains a lot of useful information. Your objective should be to offer something of value to your audience while also gaining the trust of prospective buyers.

Press Release

Sending out press releases is one of the most effective ways to spread the word about your new business. It helps to legitimize your firm and demonstrates that you are serious about your business, both of which are vital components of effective blockchain marketing techniques for new businesses. You will be able to reach a broad audience and pique their interest in what you are doing if you send out a press release and have it distributed through a recognized news outlet.


To communicate with their ideal customers, entrepreneurs can choose from a wide variety of marketing approaches that involve blockchain technology. Finding the approach that works best for your business and putting it into action in an efficient manner is essential. You can utilize blockchain technology to sell your firm in an entirely new way if you put some thought and effort into planning and coming up with ideas.

Choosing an advertising agency outside of your company to assist in the development and promotion of your project is the best course of action. Primafelicitas provides expert consultation services to assist businesses to select the most effective blockchain marketing strategies.